This project features the branding, naming, and packaging for a new drugstore cooling wet wipe brand.
The design utilizes a raw aluminum aesthetic to convey purity and a cooling sensation, reflecting the brand’s scientific focus. Functional categories 01 and 02 are distinguished by fluorescent spot colors, creating a high-contrast, systematic visual language. This interplay between cold metallic textures and vibrant tones highlights the product’s unique appeal: a sharp, refreshing chill that remains non-irritating.

此作品為開架涼感濕紙巾全新品牌——「科研所」品牌/商品命名及包裝設計。包裝以裸鋁的視覺語彙出發，直接傳達濕紙巾的清涼與純粹，同時呼應品牌的科學研製定位。

01、02編號的色彩則各自對應其森林/ 海洋風味，透過螢光特別色轉譯為具辨識度的視覺語言，並建立系列化的一致性。鋁箔的冷冽質感與螢光色形成對比，堆疊出細緻的層次，也進一步強化產品冷/涼而不刺激的獨特性。